Free WordPress Experimentation Platform

Build a Real Experimentation Program for Free

The free version of Magix A/B Testing includes unlimited A/B testing, heatmaps, session recordings, audience targeting, and advanced conversion tracking built directly for WordPress. As a free website experimentation tool, it helps teams test ideas, understand visitor behavior, and improve website performance without paying for a CRO platform.

Unlimited A/B Testing

Heatmaps Included

Session Recordings Included

Local Data Storage

Built for WordPress

Free Forever

Unlimited A/B Testing

Heatmaps Included

Session Recordings Included

Local Data Storage

Built for WordPress

Free Forever

Everything Included in Free

Many experimentation platforms limit the features that matter most behind paid plans.

Magix A/B Testing Free gives WordPress teams access to experimentation, behavioral insights, and optimization tools that help turn ideas into measurable improvements without requiring a subscription.

Unlimited A/B Testing

Run as many experiments as you need without artificial testing limits. Explore Unlimited A/B Testing

WordPress Heatmaps

Visualize clicks, engagement, & scrolling behavior directly inside WordPress. Explore Heatmaps

Session Recordings

Watch real visitor sessions to understand how people interact with your website. Explore Session Recordings

Audience Targeting

Target experiments based on device type, traffic source, location, visitor status, and other conditions.

Conversion Goal Tracking

Track page views, clicks, form submissions, scroll depth, WooCommerce actions, and additional conversion events.

CRO Insights

Identify optimization opportunities through behavioral insights, experiment analysis, confidence reporting, and performance trends that help teams make more informed decisions. Explore CRO Insights

Statistical Confidence Reporting

Understand experiment outcomes with built-in confidence calculations and reporting.

Visual Editor

Create and manage experiments through a visual interface designed for marketers and website teams.

Local Data Storage

Keep experimentation data closer to your WordPress environment without relying on external SaaS infrastructure. Explore Local Data Storage

What is included in the free version of Magix A/B Testing?

The free version includes unlimited A/B testing, WordPress heatmaps, session recordings, audience targeting, advanced conversion goals, CRO insights, local data storage, statistical confidence reporting, and a visual editor.

What Can You Experiment With?

A/B testing is most valuable when teams can test meaningful parts of the customer experience rather than isolated elements.

Magix A/B Testing supports a wide range of WordPress experimentation use cases.

Headlines

Find the messaging that captures attention and encourages visitors to keep exploring.

Pages & Posts

Compare layouts, content, and experiences to improve visitor outcomes.

Themes, Templates, & Patterns

Evaluate larger website experiences and design approaches.

Buttons & Calls-to-Action

Identify which calls-to-action generate more engagement and conversions.

Custom Post Types

Extend experimentation beyond standard WordPress pages and posts.

URLs

Compare different destinations and landing
experiences.

Can I run A/B tests in WordPress for free?

Yes. After creating a free Magix account, users can run unlimited A/B tests directly inside WordPress. This includes testing pages, headlines, buttons, URLs, templates, and other website elements without requiring a paid subscription.

More Than a Free WordPress A/B Testing Plugin

Many tools stop at experimentation.

Whether you call it WordPress split testing, A/B testing for WordPress, or website experimentation, Magix A/B Testing combines testing, behavioral insights, and visitor analysis so teams can understand not only what changed, but why.

Typical Free A/B Testing Tool

Magix A/B Testing Free

Unlimited A/B Testing
Heatmaps Included
Session Recordings Included
Audience Targeting Included
CRO Insights Included
Conversion Goal Tracking Included
Local Data Storage Included

Most free testing tools help you launch experiments. Magix A/B Testing Free functions as a complete WordPress experimentation tool, helping teams understand visitor behavior, learn from results, and improve website performance over time.

What is a free WordPress experimentation platform?

A free WordPress experimentation platform helps teams test ideas, understand visitor behavior, and improve website performance without requiring a paid CRO solution. Magix A/B Testing combines unlimited A/B testing, heatmaps, session recordings, audience targeting, conversion goal tracking, and CRO insights into a free platform built specifically for WordPress. This allows teams to experiment, learn, and optimize from a single workflow without paying for multiple tools.

Get Started in Minutes

Launch your first WordPress experiment quickly without complicated setup, developer dependencies, or fragmented CRO workflows.

Get Started in Minutes

Access the Free plan and unlock experimentation tools.

Launch Your First Experiment

Build a test using the visual editor and choose your conversion goals.

Learn and Improve

Review results, heatmaps, session recordings, and CRO insights to guide future optimizations.

How do I start A/B testing in WordPress?

Create a free Magix A/B Testing account, launch an experiment, track conversion goals, and review results directly inside WordPress.

Built for WordPress

Magix A/B Testing was designed specifically for WordPress rather than adapted from a generic experimentation platform.

Install it like any other WordPress plugin, manage experiments directly inside the WordPress dashboard, and keep experimentation data closer to the environment where your website already operates.

Because the platform is built for WordPress, teams can launch experiments, review insights, and improve performance without relying on disconnected workflows or unnecessary complexity.

Does Magix A/B Testing store data locally?

Yes. Magix A/B Testing uses local data storage so experimentation data remains closer to the WordPress environment where teams manage their websites.

The teams adopting Magix are not looking for another standalone testing tool. They are looking for a better way to manage experimentation inside WordPress.

By bringing A/B testing, heatmaps, session recordings, behavioral insights, and reporting together in one platform, Magix helps teams spend less time managing tools and more time learning from their visitors. Early feedback consistently points to improved visibility, cleaner workflows, and a more sustainable approach to optimization

Magix's seamless WordPress integration has made analyzing our website easier than ever. Having all our insights directly within WordPress saves time and keeps everything in one place. Thanks to its A/B testing capabilities, we've identified key improvements for our homepage and increased our form conversions. It's been a game-changer for optimizing our website.

Emily

As a small business owner, I was constantly guessing at why I thought things weren’t working. I wasted a lot of time and a lot of money. Before Magix, I didn’t know anything about A/B testing. Magix walked me through a guided set up through each step, so I never felt overwhelmed. Now we are testing different CTA buttons on our website with Magix. The insights have helped us see what’s working and where we can improve, rather than the guessing we did before Magix. As a small business owner, I don’t have a lot of budget to hire a lot of people to help me with this. Magix is now optimizing our website without a lot of technical background and Magix fits into our small business budget.

KatieFounder

When You Need More Automation

The Free plan gives teams access to experimentation, heatmaps, session recordings, and behavioral insights at no cost.

As optimization programs mature, Automate adds workflow-focused capabilities such as Test Scheduling, Cleanup Automation, and additional operational tools designed for growing experimentation programs.

Frequently Asked Questions

Is Magix A/B Testing really free?

Yes. The Free plan includes unlimited A/B testing, heatmaps, session recordings, audience targeting, conversion goal tracking, and CRO insights after creating a free Magix account. Unlike many experimentation platforms that reserve key capabilities for paid plans, Magix A/B Testing allows WordPress teams to build and run a meaningful experimentation program without entering a credit card or purchasing a subscription.

Can I run unlimited A/B tests for free?

Yes. The Free plan includes unlimited A/B testing after creating a free Magix account. Unlike many experimentation tools that limit the number of active tests or require an upgrade before meaningful experimentation can begin, Magix A/B Testing allows users to run as many experiments as they need. This makes it easier for marketers, agencies, ecommerce teams, and website owners to continuously test ideas and improve performance without worrying about artificial testing limits.

Can I get heatmaps for free in WordPress?

Yes. Magix A/B Testing includes WordPress heatmaps as part of the Free plan. Heatmaps help teams visualize where visitors click, engage, and scroll so they can better understand how users interact with important pages. By combining heatmaps with experimentation, teams can identify opportunities for improvement and make more informed optimization decisions without purchasing a separate behavioral analytics tool.

Can I get session recordings for free in WordPress?

Yes. Magix A/B Testing includes session recordings in the Free plan, allowing teams to observe how real visitors navigate their websites. Session recordings can help uncover usability issues, identify friction points, and provide additional context when reviewing experiment results. Because session recordings are included alongside testing and heatmaps, teams can better understand both what visitors are doing and why they may be behaving that way.

Does Magix A/B Testing require a paid subscription?

No. Users can access the Free plan by creating a free Magix account.

The Free plan includes unlimited A/B testing, heatmaps, session recordings, audience targeting, conversion goal tracking, and CRO insights without requiring a paid subscription. This means WordPress teams can build and run a real experimentation program without entering a credit card or committing to a paid plan.

As experimentation programs grow, users can choose to upgrade to our Automate plan for additional workflow-focused capabilities such as Test Scheduling, Cleanup Automation, and other tools designed to support larger optimization programs.

What is the best free WordPress A/B testing tool?

The best free WordPress A/B testing tool should help teams run experiments, understand visitor behavior, and improve website performance without requiring a paid subscription before meaningful testing can begin.

Magix A/B Testing combines unlimited A/B testing, heatmaps, session recordings, audience targeting, conversion goal tracking, and CRO insights in a free plan built specifically for WordPress. This allows teams to build a real experimentation program without paying for multiple tools or services.

What free WordPress tools include heatmaps?

Many WordPress testing tools reserve heatmaps for paid plans or premium upgrades. Magix A/B Testing includes WordPress heatmaps in the Free plan, allowing teams to visualize clicks, engagement, and scrolling behavior without purchasing a separate behavioral analytics platform.

By combining heatmaps with experimentation, teams can better understand how visitors interact with important pages and identify opportunities for optimization.

What free WordPress tools include session recordings?

Most WordPress experimentation tools treat session recordings as a premium capability. Magix A/B Testing includes session recordings in the Free plan, allowing teams to review real visitor journeys and better understand website behavior. When combined with A/B testing and heatmaps, session recordings help teams uncover friction points, evaluate user experiences, and make more informed optimization decisions.

What is the difference between the free version of Magix A/B Testing on WordPress.org and the free version on MagixApp.com?

Magix A/B Testing has two free versions with different feature sets. The WordPress.org version is a limited preview that supports up to two concurrent A/B tests and does not include session recordings or heatmaps. The free version available through MagixApp.com is the full product, with unlimited concurrent tests, session recordings, and heatmap tracking, all at no cost. To access the full free version, you create a free account at MagixApp.com and receive a license key that activates the complete feature set inside WordPress.

Why are there two free versions of Magix A/B Testing?

The WordPress.org version of Magix A/B Testing exists as an entry point for users who want to explore the plugin before committing. It supports basic testing with up to two concurrent experiments. The full free version, available exclusively at MagixApp.com, requires a free account and license key. That account is what makes the difference: it allows Magix to provide direct support, send you updates relevant to your setup, and offer a genuine relationship rather than an anonymous install. In exchange, you get access to the complete feature set, including unlimited tests, session recordings, and heatmaps, without paying anything.

Start Experimenting for Free

Launch unlimited A/B tests, analyze visitor behavior with heatmaps and session recordings, and begin building a more effective website with Magix A/B Testing.