Spend Less Time Managing Experiments
Automate helps WordPress teams reduce manual experiment management through test scheduling, cleanup automation, data archiving, and priority support. As experimentation programs grow, Automate makes it easier to stay organized, maintain cleaner workflows, and focus more time on improving website performance through practical workflow automation built specifically for WordPress.
Automate is available for $20/year and includes a 14-day free trial with no credit card required.
Why Teams Upgrade to Automate
The Free plan gives WordPress teams access to experimentation, heatmaps, session recordings, behavioral insights, and conversion tracking.
As optimization programs mature, however, a different challenge often emerges.
Running experiments is rarely the difficult part. Managing ongoing experimentation workflows, maintaining organized data, coordinating launches, and keeping optimization programs running smoothly often creates more operational work than teams expect.
Automate was built to reduce that burden.
As Experimentation Grows
- More experiments to manage
- More data to organize
- More recurring maintenance
- More scheduling coordination
- More manual oversight
Magix A/B Testing
- Automated test scheduling
- Automated cleanup workflows
- Organized archived data
- Less manual maintenance
- Faster access to support
Why upgrade to Automate?
Automate is designed for teams that want to spend less time managing experiments and more time improving results. While the Free plan provides powerful experimentation capabilities, Automate adds workflow automation tools that help support ongoing optimization programs as they grow.
Free vs Automate
| Capability | Free | Automate |
|---|---|---|
| Unlimited A/B Testing | ||
| Heatmaps | ||
| Session Recordings | ||
| Audience Targeting | ||
| Conversion Goal Tracking | ||
| CRO Insights | ||
| Local Data Storage | ||
| Test Scheduling | ||
| Cleanup Automation | ||
| Data Archiving | ||
| Priority Email Support |
Capability
- Unlimited A/B Testing
- Heatmaps
- Session Recordings
- Audience Targeting
- Conversion Goal Tracking
- CRO Insights
- Local Data Storage
- Test Scheduling
- Cleanup Automation
- Data Archiving
- Priority Email Support
Free
Automate
Feature "Free"
- Unlimited tests
- Unlimited tests visits
- Unlimited test visits
- Multi-page testing
- Setup speed
- Self-maintained site
- Funnels & drop-off tracking
- Behavioral data (clicks, scrolls, engagement)
- Know why results happen
- WordPress native
- No-code setup
- Performance impact
- Pricing transparency
- Free trial
- Al Test suggestions
Magix
Nelio A/B Testing
- 1 Test concurrently
- 500 limit
View complete plan comparison and pricing.
The Free plan provides everything needed to build a meaningful experimentation program. Automate adds workflow automation capabilities designed to help teams manage that program more efficiently.
What is the difference between the Free and Automate plans?
The Free plan provides everything needed to build a meaningful experimentation program. Automate adds workflow automation capabilities that help teams manage that program more efficiently as experimentation efforts grow.
What Does Automate Include?
Automate focuses on the operational side of experimentation. Rather than adding complexity, it helps reduce repetitive tasks, streamline experiment management, and support more consistent website optimization workflows.
Test Scheduling
Schedule experiments to start and stop automatically based on your preferred timing.
Whether you're launching a campaign, preparing for a product release, or planning tests around expected traffic patterns, WordPress test scheduling helps teams coordinate experiments without constant manual oversight.
Explore Test Scheduling
Cleanup Automation & Data Archiving
Cleanup Automation helps maintain a cleaner experimentation environment by automatically archiving older session recordings, heatmaps, and completed tests on a recurring schedule.
Teams can configure retention settings based on their needs, making it easier to keep historical experiment data organized while reducing ongoing maintenance and storage management.
Explore Cleanup Automation
Priority Email Support
Questions and issues happen.
Automate includes priority email support so teams can receive faster assistance when they need help implementing experiments, troubleshooting workflows, or understanding platform functionality.
Explore Support
What does Automate include?
Automate includes everything available in the Free plan, along with additional workflow automation capabilities designed to help teams manage ongoing experimentation programs more efficiently.
In addition to unlimited A/B testing, heatmaps, session recordings, audience targeting, conversion goal tracking, CRO insights, local data storage, and other Free plan capabilities, Automate adds Test Scheduling, Cleanup Automation, Heatmap & Session Data Archiving, and Priority Email Support.
Together, these features help WordPress teams reduce manual experiment management, maintain cleaner workflows, and spend more time focused on optimization.
How Automate Supports Ongoing Optimization Programs
Automate helps reduce the operational work required to keep experimentation programs moving forward.
1
Experiment Created
A new experiment is created and captured in the system.
2
Test Scheduled
The test is scheduled to run at the right time.
3
Experiment Runs Automatically
The experiment runs without manual intervention.
4
Data Archived Automatically
Results and data are archived securely and organized.
5
Insights Reviewed
Insights are
reviewed to
drive informed
decisions.
View CRO Insights
6
Next Experiment Planned
New learnings inspire the next experiment.
Want to see how experimentation, behavioral insights, and optimization workflows connect together?
By automating routine experimentation tasks, teams can spend less time managing workflows and more time identifying opportunities for improvement.
How do teams scale experimentation programs?
Teams typically scale experimentation programs by reducing manual processes, creating repeatable workflows, and maintaining organized data. Automate helps support this process through scheduling, cleanup automation, and workflow-focused tools designed for ongoing optimization efforts.
Built for Teams That Optimize Continuously
Many businesses don’t have dedicated CRO teams or specialists focused solely on experimentation.
Marketing teams, website managers, ecommerce operators, and agencies often balance optimization alongside many other responsibilities.
Automate helps those teams reduce administrative work so experimentation remains manageable as programs grow.
Growing Businesses
Maintain optimization efforts without adding unnecessary complexity.
Ecommerce Teams
Coordinate testing initiatives around launches, promotions, and seasonal campaigns.
Agencies
Manage ongoing experimentation workflows across multiple client engagements.
Marketing Teams
Reduce repetitive tasks and spend more time acting on insights.
- Built Around Real Optimization Workflows
Automate was built from real experimentation and website optimization workflows where the work required to manage testing often grew faster than the insights being generated.
The testimonials below highlight how teams use Automate to reduce manual work, maintain cleaner workflows, and keep optimization programs moving forward.
Frequently Asked Questions
What is Automate in Magix A/B Testing?
How can I automate A/B testing workflows?
Automate helps teams automate parts of the experimentation process by scheduling tests in advance, archiving older data automatically, and reducing recurring maintenance tasks that often accompany ongoing optimization programs.
What is test scheduling in WordPress?
WordPress test scheduling allows teams to define when experiments should begin and end automatically. This helps coordinate tests around campaigns, product launches, traffic patterns, and other business activities without requiring manual intervention.
What is cleanup automation?
Cleanup Automation automatically archives older session recordings, heatmaps, and completed tests on a recurring schedule. This helps keep experimentation environments organized and reduces manual maintenance requirements. Learn more about Cleanup Automation (link to cleanup automation page)
How do I manage ongoing experimentation programs?
Successful experimentation programs rely on repeatable workflows, organized data, and consistent execution. Automate helps support those goals through workflow automation tools designed specifically for WordPress optimization programs.
What tools help manage website optimization workflows?
Website optimization workflows often require scheduling, maintenance, organization, reporting, and support processes. Automate provides workflow-focused capabilities that help WordPress teams manage these activities more efficiently.
How can I keep experimentation data organized?
Automate includes Heatmap & Session Data Archiving along with configurable retention settings that help teams organize historical experiment data, session recordings, and heatmaps as optimization programs mature.
Is Automate worth it for growing teams?
Yes. Automate was designed for growing businesses, ecommerce teams, agencies, and marketing teams that want to spend less time managing experiments. By automating scheduling, maintenance, and data organization tasks, Automate helps teams maintain ongoing optimization efforts without adding unnecessary complexity or operational overhead.
Ready to Spend Less Time Managing Experiments?
Automate helps WordPress teams reduce repetitive work, maintain cleaner experimentation environments, and support ongoing optimization efforts through workflow automation built specifically for Magix A/B Testing.
Whether you’re coordinating experiments around marketing campaigns, organizing growing amounts of behavioral data, or simply looking to reduce manual maintenance, Automate helps keep optimization programs moving forward with less effort.
