What is a Goal?

A goal defines what counts as a successful conversion.

Common goals include:

• Button clicks.
• Form submissions.
• Purchases.
• Page views.

Clear goals are essential because A/B testing is used to measure how changes affect key metrics like engagement and conversions. (Jetpack)

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Engagement Goals

• Click on the element.
• Scroll depth.
• View page.

E-commerce Goals

• Add to cart.
• Purchase completed.

Advanced Goals

• Custom JavaScript event.
• Multi-step goal.
• Custom conversion logic.