Device Targeting

Choose which devices will see your test.

Options include:

• Desktop.
• Mobile.
• Tablet.

Example:

Test mobile CTA placement only on mobile users.

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Audience Targeting

Target specific visitor segments:

• New visitors.
• Returning visitors.
• Logged-in users.
• Subscribers.

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Traffic Source Targeting

Run tests only for specific traffic sources.

Examples:

• Organic search.
• Paid ads.
• Social media.
• Referral traffic.

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Geo Targeting

Show tests only to visitors from specific regions.

Example:

Run a pricing test only for US visitors.